Leverage local SEO tactics and extensive keyword research to boost organic rankings.

All digital marketing begins with a solid SEO strategy leveraging local SEO tactics in hand with extensive keyword research to outsmart the competition. We understand search intent and use it to find the best keywords for your painting business. We also understand the crucial elements of search engine processes so we can help move you up the ranking from citations to reviews and high-quality content to building authority.

Paid search ads are the boost your organic search results need to get noticed quickly.

We combine SEO best practices with paid search ads to boost your ranking. Search engines find you more quickly when you invest in paid search ads. These ads are based on Pay-Per-Click (PPC), so you never go over budget and also only pay when someone clicks your ads. As a result, your ads work harder for you to provide a higher ROI. You always appear above the organic rankings, so you are noticed by prospects looking for a local painting business.

Appear in the social media feeds of locals who meet the description of your ideal audience.

Social media marketing provides highly targeted ads to reach the right audience. Your clickable ads drive traffic to your website while improving customer engagement. Because you are always there, you remain top of mind to locals searching for subjects like remodeling, paint colors, interior design ideas, and more. You raise brand awareness and build trust while improving your SEO efforts. Base Coat chooses the marketing options suited to your brand and audience using this cost-effective marketing tactic to gain more leads.

Share useful information with your contact list to generate more sales.

Our email drip campaigns send a steady feed of useful information to segments created from your own contact list. This is the best way to keep people engaged and drum up more referrals and bookings. You create an automatic response to new leads while maintaining contact with relevant emails to nurture leads along their customer journey. Email marketing offers high ROI with little effort while helping you increase customer retention and referrals. You can also use your contacts for upselling and cross-selling your services for those who are either booked for a quote or job, to enjoy higher profits from each job.

Build authority in your industry and community while gaining momentum with your SEO.

High-quality content for your blogs, social media, landing pages, emails, and website is your most powerful SEO tool. Base Coat helps you expand your online presence, so customers find you. As a result, you increase leads and sales through free organic search results to improve conversions and increase your digital marketing ROI. High-quality content helps build authority to improve your trustworthiness and search ranking. We can help build your authority using proven content strategies for consistent branding across all your online content.